Speaking
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BA Nerd and Proud!!
Is it really the start of October?! …that can only mean that after all the months of planning it’s over for another year! Of course, I’m musing about the hugely successful BA Conference Europe that took place last week, going virtual for the first time in its long history. From the first moments of the inspiring first keynote talk from Nigel Owens to the closing words, it was brilliant. So much content, so many presentations, most of which I didn’t get a chance to see because there was that much on offer it was simply impossible. But I didn’t miss out… because all of the content is available for the next…
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Empathy Mapping Workshop: BA conference Europe 2020
Last week I was delighted to be given the go ahead once again to run a workshop at the BA Conference Europe. Along with my fellow BA Gary Cockburn we once again tackled another difficult subject, this time Empathy Mapping. The experience was amazing and enriching for us and we hope also for our attendees. Who were brilliant and totally engaged with building up the empathy map and in doing so, the whole learning process we were aiming for during the workshop. Gary and I came away tired and buzzing. Feel free to download the slides and the case study details.
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Skillspotting: It’s about choice…
In March 2017, I was asked to take part in a presentation along with a couple of other BAs on the different skills necessary for BAs working in different business areas and/or business types. Working in the public sector and having previously worked for a very small none-for-profit organisation I was covering two particular angles in my talk. Now I felt at the time skills can be a it of a dry topic so I thought I try something a bit different, see for yourself with the video below and downloadable slides…
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Linda Parker and Gary Cockburn at the BA Conference Europe 2020
I’m very proud to announce Gary Cockburn and I will be once again running a workshop at the BA Conference Europe …this time, we’re going virtual! Here are the details of the workshop, entitled… See, Hear, Feel: The Empathetic BA See what you saw… hear what you heard… feel what you felt… Through a series of workshop activities and examples we will journey into empathy mapping. We will provide you with the skills to use this powerful and yet often overlooked technique yourselves, and show you when to use it with your stakeholders and team. You’ll begin to understand the answer to the question: am I an Empathetic BA? What makes…
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Why is it so difficult to bind technology to the business?
In September 2019, Gary Cockburn and I ran a workshop at the BA Conference Europe entitled “Why is it so difficult to bind technology to the business?” – I’m very happy to say it was a great success, so much so we created an accompanying eBook that you can download HERE. Below is the synopsis… Bind? “In 2016, the National Audit Office rated a third of public sector projects (37 out of 106) due for delivery in the next five years as red or amber-red. The NAO progress report highlighted the difficulties in project delivery, reliance and the ability to achieve business benefits. With huge budgets committed and a variety of stakeholders awaiting…
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The impossible time-travelling BA
In November 2019, along with my husband, Michael Christon, a gifted presenter and successful business trainer – (yes, I’m bias, but he is good!) – we gave a presentation to the Scottish chapter of IIBA UK. Michael already had a great reputation with the chapter having given many entertaining evenings of learning and insight at IIBA meetings. And this one was no different, with a catchy title of “The impossible time-travelling BA” and taking inspiration from Doctor Who both in content and imagery, it was a fun and enlightening session for all. This was the introduction… A wise man once said “The future has a way of arriving unannounced” …but not for the wise BA! What if…
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Linda Parker and Terri Lydiard present at BA Conference Europe 2019
In 2019 I had the great privilege of presenting at the BA Conference Europe with my good friend and fellow BA, Terri Lydiard. Our presentation was entitled “No BA is an island” and below you can read the synopsis and watch us ‘in action’. As a quick side note, I’m pleased to say our presentation was very well received on the day. No BA is an island Although BAs commonly offer a specific service within a project we work as part of a team. This isn’t new; we’ve always worked better as part of a team. But times have changed and the demand for different skills within development are so…
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Is Business Analysis still relevant?
In July 2020, while locked down like so many, I took part in an online panel discussion hosted by BCS, the Chartered Institute for IT. My fellow panellists were: The topic was a thought provoking one: is Business Analysis still relevant? You can follow the full discussion on the video clip below…













