
Linda Parker and Gary Cockburn at the BA Conference Europe 2020
I’m very proud to announce Gary Cockburn and I will be once again running a workshop at the BA Conference Europe …this time, we’re going virtual!
Here are the details of the workshop, entitled…
See, Hear, Feel: The Empathetic BA
See what you saw… hear what you heard… feel what you felt…
Through a series of workshop activities and examples we will journey into empathy mapping. We will provide you with the skills to use this powerful and yet often overlooked technique yourselves, and show you when to use it with your stakeholders and team.
You’ll begin to understand the answer to the question: am I an Empathetic BA?
What makes me so? …and how can I bring these powers to bear when working with and helping my stakeholders?
And finally, we’ll explore the question: is empathy one of the key foundations of a highly emotionally intelligent BA?
…and can this be learnt or is it just part of our makeup as BAs and people?
If you think you are ready for this journey, then please come along to our workshop, it may well be emotional!
Join us and a host of other great BAs
For more details and how you can attend this virtual event, please visit the BA Conference Europe website.
See you there!

